PRINCIPLES OF BUSINESS AND MARKETING
1 hour/1 unit                                    8115                                Grades 9-10

Students discover the roles of business and marketing in the free enterprise system and the global economy. Basic financial concepts of banking, insurance, credit, inheritance, taxation, and investments are investigate to provide a strong background as students prepare to make sound decisions as consumers, wage earners, and citizens. The real world impact of technology, effective communication, and interpersonal skills are evident throughout the course. This course also supports career development skills and explores career options.

MARKETING BASICS
1 hour/1-3 units with co-op              8120                               Grades 11-12

This course addresses the functions involved in the marketing of goods and services and provides students with the competencies necessary for successful marketing employment.  The development of competencies in the areas of personal selling, advertising, visual merchandising, physical distribution, purchasing, market planning, product/service technology, and marketing mathematics enable students to become well-rounded marketing employees who contribute to the success of marketing businesses.

MARKETING ESSENTIALS
1 hour/1-3 units with co-op              8130                                     Grade 12
(MKT 100)

Dual Enrollment
Marketing Essentials is designed to provide students with an in-depth knowledge of the marketing functions and the supervisory and management responsibilities for those functions, and competencies important for successful supervisory management employment and advancement to other management positions.  Students develop advanced marketing competencies in professional selling, marketing planning, marketing mathematics, purchasing, physical distribution, advertising, and visual merchandising as well as economic and social competencies related to the supervision of marketing employees.

Marketing Basics (8120) is not required in order to take this class.  Any student who is a senior is eligible. This is a dual enrollment course through Virginia Highlands Community College.

FASHION BASICS
1 hour/1-3 units with co-op              8140                               Grades 11-12

Fashion Basics is a specialized course designed to provide interested students with basic knowledge of the apparel and accessories industry and with the competencies necessary for successful employment in apparel businesses.  In the course, students develop general marketing competencies necessary for successful employment in fashion marketing, general marketing competencies applied to the apparel and accessories industry, and specialized competencies unique to fashion marketing.  These include personal selling, sales promotion, purchasing, physical distribution, marketing planning, product-service technology, and marketing mathematics.

FASHION ESSENTIALS
1 hour/1-3 units with co-op              8145                                     Grade 12

Fashion Essentials is a course for students with an interest in apparel and accessories marketing.  It is designed to provide these students with an in-depth knowledge of the apparel and accessories industry and with competencies important for supervisory-management employment in apparel businesses.  Students develop advanced competencies unique to fashion marketing and advanced general marketing competencies applied to buying, merchandising, marketing research, product/service technology, marketing mathematics, and supervision of employees.

Fashion Basics (8140) is not required in order to take this class.  Any student who is a senior is eligible.

SPORTS AND ENTERTAINMENT MARKETING
1 hour/1-3 units with co-op              8175                               Grades 11-12

Sports Marketing is a specialized course which provides students with a knowledge of the operation of the sports industry.  In addition to providing a fundamental knowledge of global marketing, this course is designed to equip students with entry-level competencies in the areas of sponsorship, promotion, advertising, legal contracts, agents, event marketing, and communications.  Students will also obtain a thorough understanding of the career options available in this field.

ADVANCED SPORTS AND ENTERTAINMENT MARKETING 
1 hour/1-3 units with co-op              8177                                     Grade 12

Students will continue their study of the sports, entertainment, and recreation industry including the impact of electronic marketing and international marketing in this area. Other topics include market research, market segmentation, and sponsorship as well as planning, implementing, promoting, and evaluating SER events. Additional study will focus on working with agents and personal managers, appraising the role of labor unions, and developing a career plan.

Prerequisite: Sports Marketing

INTERNET MARKETING
1 hour/1-3 units with co-op              8125                               Grades 10-12

Lack of marketing knowledge is one of the reasons why so many e-companies are folding today.  This course is not buying and selling on the Internet, but rather, focuses on marketing, servicing, and promoting products and using electronic technology.  Students will learn the essential skills and information to be successful in today’s e-commerce market.

No previous marketing class is required to take this course.

MARKETING COOPERATIVE EDUCATION
1-2 hours/1-2 units                           8120 A/B                        Grades 11-12

In addition to taking a marketing course, the student may choose to receive additional credits for work experience.  He/she must be 16 years of age or have a valid work permit. Students can receive one co-op credit for a minimum of 198 hours of work (approximately 5 1/2 hours a week) and or two co-op credits for 396 hours throughout the school year.  The training takes place in an appropriate local marketing business and is planned, supervised, and documented on a training plan by the marketing teacher-coordinator.  Prior approval must be given by the marketing teacher-coordinator on the first day of school in order to utilize the co-op option for any marketing course. The student may elect to have up to two co-op periods in his/her schedule.